Nike – Hyperdunk

Mayweather. De La Hoya. Those dudes are jacked. And so is Nike’s new space age apparel technology named “Flywire.” It’s light weight, incredibly strong and coming to a store near you. The production company Central Planning, a frequent Nike collaborator, asked us to develop a piece that slowly unveils this cool new technology featured in Nike’s Hyperdunk basketball shoe for the first time ever.