Scion Fable of Deviants

At Shilo, we don’t shy away from the mysterious or ominous or anything for that matter. When ATTIK approached us to work on this campaign, we were rearing to go. From our initial character studies to the look and feel of the city and underground, we wanted to push the boundaries of this cinematic spot.

This Poe-esque fable follows the misadventures of the bland Sheeple as they fall prey to all manner of grisly states at the hands of the rebellious Deviants. The end result is a dark and twisted world where conformity and individuality duke it out…and it’s not a pretty picture.

The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life.

For behind the scenes of the sheeple “casting” check out wemakeitgood.com: wemakeitgood.com/article/live/sheeple

Credits:

Fable Credits:

Advertiser/Client: Scion
Advertising Agency: ATTIK
Director: Simon Needham (ATTIK)
Animation Director: Shilo
Production Company: Shilo
Creative Director: Jose Gomez
Lead Design: Jose Gomez, Tom Green
Lead 3D Design and Animation: Cody Smith
Additional 3D modeling: Scott Denton
3D Animation: Billy Maloney, Nate Davies, Blake Guest
Character Animation: Kiel Figgins, Chris Mead, Jorma Auburn,Bren Wilson, Christopher Adams, Richard Lico, Dax Pallotta, Joe Jones
Compositors: Jose Gomez, Tom Green, Jon Wu, Marco Giampaolo
Editor: Mike Goubeaux
Producer: Jake Hibler
Executive Producer: Tracy Chandler, Santino Sladavic

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