Vodafone – Smart Business

Commissioned by Amsterdam agency They, Vodafone Smart Business was originally created as a start-up film and print visuals to introduce Vodafone’s series of on-line business services.
This is the television spot edited from the first complete on-line film. Directors Mischa Rozema and Chris Staves combined live action, motion graphics and photo-realistic 3d to produce an exhibition space containing a magnetically-driven shape-changing entity which changes form and function to visualise Vodafone’s latest product themes for its business customers. This first film is based on a theme of Work/Life balance and there will be five more to follow.


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