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Title Sequence; The Lure


We’re an awarding winning design/vfx boutique who recently completed work on a title sequence for a lovely film exec produced by Errol Morris, titled The Lure, which has just premiered at DOC NYC.

The film is based on the hunt for Forrest Fenn’s treasure, buried in the Rocky Mountains, following various hunters led only by Fenn’s abstract poem. Within the sequence we used the poem to explore the reveal of incongruous information, aesthetically representing the difficult journey of the hunters.

Earlier this year we won the SXSW Title Sequence Audience Award for our title sequence on We Are X (https://vimeo.com/152682662) which was featured on Art of Title (http://www.artofthetitle.com/title/we-are-x/)