IBM – Datagrams

For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.

To view the action visit
IBM – Sports: http://instagram.com/ibmsports
US Open: http://instagram.com/usopen

Directed by: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Katie Boote
Associate Creative Directors: Yker Moreno, Ben Langsfeld
Design: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ Walker
Animation Director: Jose Fuentes
Technical Director: Sander van Dijk
Animation: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O’Brien, Chad Colby, Marcin Zeglinski
Original Music & Sound Design for case study: Cypher Audio
Music for live Datagrams: Jingle Punks

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