Impossible Food Reel

In collaboration with west we explored visual language possibilities for the start up Impossible Foods who are making big leaps in recreating meat from plants in a natural way in order to save our planet. Since a healthy earth is there focus point the identity is taking this as a cue, the earth surface consists of 71% of water and the rest is made up of the other continents.

Take a look at the full project here: http://catk.de/work/impossible-foods

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