Consumer segmentation | Segment 03

In the summer of 2016 an international sports brand approached us to collaborate on a visual identity and animations representing each of the nine different consumers they’re focussing on. We developed icons, crests, color palettes, patterns, and soundscapes that resonate with the identity of each segment. Zelig Sound was on board from the start, making […]

Introducing the Reddit Mobile App

Reddit is like a force of internet nature. Founded over ten years ago, they’ve risen to be the fourteenth most visited website in the United States, with more than two-hundred million unique month visitors. So, when a company like that decides to release a new product, they want it to be special—which means they’ll need […]