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“Ashes to Ashes” picks up the Gears storyline in the days after The Hammer of Dawn has wiped out an entire city. Set to the haunting “Heron Blue” track by Sun Kil Moon, the trailer focuses on Dom as ash falls like snow, blanketing a street lined with the charred corpses of poor fellers caught in the nuclear attack. Scouting away from his squadron, Dom engages a small platoon of enemy soldiers before running directly into the blast’s ground zero. He’s gravely injured and accepts death. The appearance of his Delta Squad spurs an epiphanic moment and he joins his brethren in the good fight. A massive tentacle monster rises from the ground and crab-like creatures surround the Delta Squad and together they fire at the enemy hoard until the spot closes with the title graphic “Brothers To The End.”

PRODUCTION CREDITS

Title: Gears of War 3 “Ashes to Ashes”
Directed by: Vernon R. Wilbert Jr.

Agency: agencytwofifteen SF

ECDs: Scott Duchon, John Patroulis
Creative Director: Paul Caiozzo
Art Directors: Aramis Israel, Rey Andrade
Sr. Producer: Tom Wright
Group Account Director: Peter Goldstein

Production, Animation, Editorial & Visual Effects by: DIGITAL DOMAIN, INC.
President, Commercial Division; Executive Vice President: Ed Ulbrich
Executive Producer: Karen Anderson
Director: Vernon R. Wilbert Jr.
CG Supervisor: Tim Jones
Sr. Producer: Melanie La Rue
Coordinator: William Lemmon
Storyboard Artist: Dwayne Turner
Editor: Russ Glasgow
Previs Artist: Niles Heckman
Technical Directors: Ryan Vance, Mårten Larsson
Jr. Technical Director: Erich Hauptmann
Technical Director, Character Rigger: Derek Crosby
Character Riggers: Adrian Dimond, George Saavedra
Lead Animator: Rick Glenn
Animators: Marc Perrera, Tim Ranck , William R. Wright
Lighters: Margaret Bright-Ryan, Jon Gourley, Daisuke Nagae
Modeler, Lighter: Matthew Bell
Modeler: Trisha McNamara
Matte Painter: Daniel Thron
Lead Flame Compositor: Christopher DeCristo
Flame Compositor: Lisa Tomei, Les Umberger

Production Company: Anonymous Content
Creative Director: Joseph Kosinski
Executive Producer: Jeff Baron

Music: “Heron Blue” by Sun Kil Moon
Sound Design: Brian Emrich
Mix: Rohan Young, Joel Waters @ Lime Studios