Mountain Dew “Green Label Art TV”

We are very proud to be part of bringing to life a new campaign to promote Mountain Dew’s new Green Label Art Shop Series The campaign is part of the festivities for the 2010 Dew Tour. This spot was directed by our very own Evan Dennis, who worked with our friends at integrated marketing agency TracyLocke. The :30 broadcast/web spot promotes Mountain Dew’s new signature product design born of the collaboration between professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Check out for some of the behind the scenes action and interview with Evan.

Project Title: Mountain Dew “Green Label Art TV”
Length: :30, :15
Debut Date: 6/25/10
Film Locations: Filmed on locations in and around LA

Advertising Agency: TracyLocke
Creative Director: David Hohman
Art Director: Campbell Hooper
Director of Broadcast Production: Monica Victor
Producer: Kiri Carch
Account Director: Jim Ryan
Senior Account Executive: Andrew Spring

Production Company: Shilo
Director: Evan Dennis
Director of Photography: Max Goldman
Compositing: Gabriel Regentin
2D Animation: Gerald Soto, Helen Kim
CG Lead: Warren Heimall
3D Rigging and Animation: Henning Koczy
Additional 3D Animation: Richard Cayton
3D Modeling: Krzysztof Fus, Jesper Lindborg
3D Tracking: Steven Hill
3D Artist: Eric Xu
Storyboard Artist: Fred Fassberger
Roto Artists: Helen Kim, Adam Grabowski, David Marte
Editor: Eli Mavros
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Telecine: Company 3
Colorist: Tom Poole

Music: “The Funk” by Oh No

Sound Design/Mix Company: AudioEngine
Sound Designer/Mixer: Tom Goldblatt

VO Talent: Paul Rodriguez


(Visited 143 times, 1 visits today)


You might be interested in


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.