Audi A5 – Pure imagination (Directors Cut)

This short film creates the vision of the ‘super-computer’ and aims to answer the question; “What if artificial intelligence could dream?”

Starting from what feels like the inner-core of the machine, the film takes viewers on a vivid journey, through a world of lights, movement, and alternative reality; featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout.

The result is a stunning piece that celebrates the magic of visual effects and far beyond, keeping viewers encapsulated in a world of the extraordinary from the opening frame until the closing frame.

Audi Pure Imagination Credit List

Agency: BBH London

Producer: Michelle Kendrick
Creative Director: Ian Heartfield
Creatives: Adrian Merz, Mark Bushnell
Account Director: Jamie Bolton
Additional: Angus Lees, Billy Dupee

Production Company

Production Company: Nexus Studios
Director: GMUNK
Director of Photography: Sam Goldie
Executive Producer: Jeremy Smith
Producer: Jo Bierton


Colour: The Mill
Colourist: James Bamford


Editing Company: Nexus
Editor: David Slade
Composer: Ben Lukas Boysen
Sound Design & Sound Mix: Kuedo

VFX & Design

VFX Company: The Mill
Executive Producer: Carl Phillips
Production Coordinator: George Reid
Shoot Supervisors: James MacLachlan, Alex Hammond
VFX Supervisor: Alex Hammond
2D Lead Artist: James MacLachlan
3D Lead Artists: Alex Hammond, Sam Driscoll
2D Artists: Stefan Susemihl, Oscar Tornincasa, Richard McKeand, James Pratt, John Thornton, David Wishart
3D Artists: Dan Yargici, Ian Baxter, James Hansell, Joshua Curtis, Nick Smalley, Vaclav Cizkovsky, Yoann Gouraud
Lead Concept Artist: Michael Rigley
Matte Painting: Jiyoung Lee
Lead UI Artist: Toros Kose
Motion Graphics: Rajinder Davsi

Service Production

Service Company: Trixtr
Line producer: Damir Vajdic
Prod. manager: Aleš Kranjec
Location manager: Žarko Ivković
1st AD: Tina Fratnik

Camera / Grip / Sparks

Focus puller A: Joško Morović
Focus puller B: Srdjan Kokanov
2nd Camera ass. A: Marin Marišić
2nd Camera ass. B: Goran Fabrio
DIT: Simon Sedmak
Gaffer: Andrej Gorenc
Best Boy: Jernej Vaupetic
DIT: Simon Sedmak
Key Grip: Blaž Jelnikar
Grip: Niko Zavadlav
Grip: Klemen Fajfar

Art Department

Art director: Nataša Rogelj
Set dresser: Matic Uršic
Construction man: Izidor Fortuna
Art. helping hand: Tomi Samardžija

Drone Crew

RA Op: Igor Teljukov
Drone Pilot: Matjaž Kranjcevic
Drone Tech / Op: Dejan Mugoša
Drone Tech: Andrej Racic

Russian Arm

Precision driver: Miran Kacin
RA Op: Igor Teljukov
RA Precision driver: Antonios Varvasoudis
RA Flight head op: Pasquale Barisano
RA Truck driver: Costantin Abalasei

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