We had a blast deconstructing color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design’s well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.
Visit Google Design – https://design.google.com/
CREDITS:
DIRECTED BY:
BUCK
EXECUTIVE CREATIVE DIRECTOR:
Orion Tait
EXECUTIVE PRODUCER:
Anne Skopas
PRODUCER:
Ann Seymour
ASSOCIATE CREATIVE DIRECTOR:
Ben Langsfeld
Daniel Oeffinger
DESIGN:
Nicolo Bianchino
Stephen Kelleher
Ben Langsfeld
Daniel Oeffinger
ANIMATION:
Nicolo Bianchino
Sander van Dijk
Aaron Kemnitzer
Justin Lawes
Daniel Oeffinger
DEVELOPMENT:
Sander van Dijk
Justin Fines
Yker Moreno
