We teamed up with Artbox on this piece for creative agency Gunfight. Gunfight is an in-house new style agency based in London. They offer their clients a project-only creative service and are a partner of Award winning UK production company GreatGuns.
We were responsible for the direction en production of this introductory and were inspired to give the animation the look and feel of a graphic novel. Therefore, we searched for creative ways of putting it in a Western setting using all clichés such as vast, empty lands, an old dusted town with a saloon and the always-present swinging doors.
With each turn of a next frame, we wanted to visualize iconic elements on one hand and explaining the story of Gunfight in another.
To create the best effect throughout the film we combined 2D and 3D animation and we really tried to grasp the painted 2D feel by projection mapping.
We relished the opportunity to animate this project and if that wasn’t enough, our creative director took care of the sounddesign and music.
We really enjoyed creating and animating this Wild Western shootout!
Illustrator: Ingwie Boley
Producers: Martijn Thijssen, Marthe Duits
Concept & Animation: Woodwork Amsterdam
Creative Director: Marvin Koppejan
Managing Director: Balster van Duijn
2D/Lead Animation: Mathijs Luijten
3D Animation: Ernst Noort, Joppe Vos
Producers: Sabine van Wechem, Julisa van Beek
Intern: Jason Joannes
Music & Sound Design: Marvin Koppejan
VO: Ray Winston