A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
Design & Direction: