It was a pleasure for us to be asked by Reeperbahn Festival to create the concept, design, art direction and animation for their 2016 opening title sequence.
There are more than 700 events in over 70 locations in just 4 days. So we wanted our concept to reflect the great variety of the festival through moving cube with different sides, each side representing a different topic of the festival in the middle of Hamburg. Playful moving objects occupy the space and bring live into spatial diversity. The moving objects represent festival visitors: They queue up, wait till the lights turn of and the music starts, relax, meet and greet, have drinks, jump around and dance.