TyC Play – Branding

TyC Sports Play is TyC Sports’ new digital streaming service. They broadcast extensive and diverse sporting and competition content to cell phones, tablets and other devices all over Argentina so that fans can keep an eye on the action wherever they are. For this reason, we needed to create a flexible and open identity specially tailored for smaller screens.


Client: TyC Sports
Creative Direction: Gonzalo Gomez Berard
Art Direction: Javier Gori

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Producer: Fátima Requena
Art Director LUMBRE: Adriana Campos
Lead Animator: Dario Becher
Animator: Rodolfo Melián

Music for this reel: Radiohead – Bangers And Mash

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